Privacy Policy
Last updated: 2026-10-13.2 · Version 2026-10-13.2
This privacy policy describes how FM Solutions & Consulting USA LLC ("we", "our" or "Tavoloo") collects, uses and protects personal data of Tavoloo platform users, in compliance with the General Data Protection Regulation (GDPR - EU Regulation 2016/679).
1. Data Controller
Company: FM Solutions & Consulting USA LLC
EIN: 61-2276626
Email: info@tavoloo.app
Address: USA
Data Protection Officer (DPO): Michelle G. Andrade — dpo@fmsolutions.ai
2. Data Collected
Registration data
First name, last name, email, password (encrypted), language preferences.
Reservation data
Customer name, phone number, email, reservation date and time, party size, special notes, dietary preferences.
Customer CRM data
Visit history, dietary preferences, first and last visit dates, no-show count.
Newsletter data
Email, name (optional), communication preferences.
Navigation data
IP address, browser type, operating system, pages visited, time spent, technical cookies.
Restaurant app usage
When you scan the table QR, open the menu or open a dish in a restaurant's app, we record anonymously the action, the restaurant, the table, the dish and the screen language. We do not record your name, phone number, IP address or a device identifier. The app creates a random code that stays only in the browser tab and disappears when it is closed; on the server we keep only a hash of that code, which changes every day and is different for each restaurant, so visits on different days cannot be linked. The IP address is used only to limit abuse and is not linked to these records. They are used for aggregated reports to the restaurant, such as how many tables opened the menu and which dishes are viewed most, and are kept for 90 days.
How we measure where you came from
When you reach Tavoloo through one of our links (social media, ads, email or partners), including the short links tavoloo.app/go/, we record which channel brought the visit: the link parameters (UTM), the referring site, the device type (phone, tablet or computer), the country when available, the first 200 characters of the browser identifier and an irreversible technical code derived from your IP address. We do not store your IP address. We do this on the basis of our legitimate interest (Art. 6(1)(f) GDPR; art. 7, IX, LGPD) to understand which channels work. Only if you accept analytics cookies do we keep in your browser, for up to 30 days, the channel of your first visit, so we can link it to a contact or demo request you may make later. For this storage the legal basis is your consent (Art. 6(1)(a) GDPR and Art. 5(3) of the ePrivacy Directive). Without consent, nothing is written to your device. When you fill in a form (demo, diagnostic or chat), the channel you came from is linked to your record. In the demo form you can also tell us, if you wish, how you heard about Tavoloo. Click records are kept for 90 days. The link with your record is kept while the relationship lasts and for up to 24 months after the last interaction. You can exercise your rights over this data (Arts. 15-21 GDPR; art. 18 LGPD) through the contacts in section 11.
Prospecting restaurants from public data
To introduce Tavoloo to restaurants, bars and similar venues in Brazil that are not yet our customers, we collect the business contact details that the venue itself published on its Google Maps listing, using an automated collection tool (Apify). These are: venue name, category, city and country, published email and phone number, website and social media profile, rating and number of reviews. When the published contact belongs to a person, for example the owner's email, it is personal data and gets the same protection. We use this data only to send up to three emails inviting the venue to a demo, from our own mailbox hosted by Hostinger. The text may be drafted with the help of artificial intelligence (OpenAI, via Vercel AI Gateway) from this public data, and we record whether the email was opened and whether the demo link was clicked. We do not sell, rent or combine this data with the data of the customers of restaurants that use Tavoloo.
The legal basis is our legitimate interest (art. 7, IX, of Brazil's LGPD; Art. 6(1)(f) GDPR), assessed in a documented test and respecting the purpose for which the contact was published. Every email says who is writing, where the contact came from and how to stop receiving messages. In the European Union we do not send commercial communications without prior consent. We delete the contact 12 months after the last unanswered email, or sooner if you ask.
At any time you can ask us to stop: reply SAIR (or STOP), click "Não quero receber" (unsubscribe) in the email, or write to us. The link works immediately; email replies are handled within 2 business days. You can also ask what data we hold and where it came from, and have it corrected or deleted, through the contacts in section 11 or our DPO at dpo@fmsolutions.ai. For people who asked not to be contacted we keep only the email address on a block list, so the contact is not repeated.
3. Processing Purposes
- Provision of reservation management and digital menu services
- Management and confirmation of reservations
- Service improvement through AI assistants (AI Waiter, Reservation AI)
- Sending promotional communications (only with explicit consent)
- Aggregate statistical analysis to improve the platform
- Compliance with legal and tax obligations
4. Legal Basis
- Contract performance: To provide requested services (reservations, menu management).
- Consent: For sending marketing communications and newsletters.
- Legitimate interest: To improve our services and prevent fraud.
- Legal obligation: To comply with tax and legal obligations.
5. Third Parties and AI Services
Your data may be shared with the following service providers:
- Supabase Inc. - Database hosting and authentication (AWS servers in EU)
- Google LLC (Gemini AI) - AI processing for virtual assistants (Gemini AI)
- Stripe Inc. - Payment processing (if applicable)
- OpenStreetMap - Map display for venue locations
- OpenAI, L.L.C. - AI models powering the Concierge, the WhatsApp agent and the drafting of prospecting emails (via Vercel AI Gateway).
- Vercel Inc. - Website/app hosting and AI Gateway.
- Resend (Plus Five Five, Inc.) - Transactional and marketing email delivery.
- Evolution API - WhatsApp connectivity for the restaurant assistant (only if enabled).
- Metricool - Website visit analytics, loaded only after consent to analytics cookies.
- Meta Platforms Ireland Ltd. - Meta Pixel for advertising measurement, loaded only after consent to marketing cookies.
- Google LLC (Google Workspace: Calendar e Meet) - Schedules the demo and the kickoff meeting. The event holds your name, email and venue name and, for the demo, also the phone, city and any notes you provide. Google itself emails you the invitation with the Google Meet link.
- Google LLC (Google Analytics 4) - Website visit analytics (pages viewed, device and browser, approximate location and a cookie identifier). It loads only after you consent to analytics cookies; until then no request is sent to Google.
- Apify Technologies s.r.o. - Automated collection of venues’ public contact details (Google Maps listing) for B2B prospecting in Brazil.
- Hostinger International Ltd. - Email mailbox (SMTP) that sends the prospecting emails and receives the replies.
6. International Transfers
Some of our service providers are located outside the European Union, particularly in the United States. To ensure an adequate level of data protection, we use:
- Standard Contractual Clauses approved by the European Commission
- Data Privacy Framework (DPF) for transfers to the USA
- For data subjects in Brazil, international transfers follow article 33 of the LGPD, based on the data protection contractual clauses signed with each provider
7. Retention Period
- Account data: Duration of subscription + 30 days
- Reservation data: 2 years from reservation date
- Customer CRM data: 3 years from last interaction
- Tax/invoice data: 10 years (legal obligation)
- Navigation logs: 90 days
- Anonymous app usage records: 90 days
- Click records on Tavoloo links: 90 days
- Origin channel linked to a record: While the relationship lasts and up to 24 months after the last interaction
- Unanswered prospecting contacts: 12 months after the last email (or after collection, if never contacted). People who opted out remain only on the block list
8. Your GDPR Rights
Under GDPR, you have the following rights:
- Right of access: Obtain a copy of your personal data.
- Right to rectification: Correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your data ("right to be forgotten").
- Right to restriction: Restrict processing of your data.
- Right to portability: Receive your data in structured format and transfer it.
- Right to object: Object to processing for direct marketing.
- Withdrawal of consent: Withdraw consent at any time.
You also have the right to lodge a complaint with your local Data Protection Authority.
10. Changes to Privacy Policy
We reserve the right to modify this policy. Changes will be posted on this page with the update date. We recommend checking this page periodically.
11. Contact
To exercise your rights or for any privacy questions, contact us:
Email: info@tavoloo.app
For privacy matters, you can contact our DPO: Michelle G. Andrade — dpo@fmsolutions.ai